Just because they are visiting your website doesn’t mean they have any intent to engage with your brand and get into your sales funnel. Most of your website visitors would leave in just a matter of a few seconds.
But then with proactive efforts and smart strategy you can maximize this conversion. You can stop them short and get them to give you their email addresses. It’s not easy – but with these five simple tips, you can achieve that:
1.Attract the relevant target audience
Avoid writing misleading headlines. Avoid targeting irrelevant keywords. If not, you will end up attracting visitors who don’t even need your product or service.
This will not only lower your aggregate conversion rate but also hurt your brand value.
So, the first rule of the game is that you must always attract the audience base that your brand actually targets and cares about.
The more targeted your visitors are, the higher will be the chances of them finding your offerings relevant and giving you their email address.
2.Deliver them high value
How can you expect people to give you their email address if you haven’t provided them any real value for their time?
Remember, there’s no free lunch. Your website visitors won’t give you their email address just because you’re asking them nicely.
You must first provide them a real value that satisfies their click-intent and catch their attention.
So, if they have come to your landing page, make sure the content on that page fulfills why they are here for in the first place.
Usually, this would mean you create and publish high-quality blog posts that address their problems and delivers them a solution.
3.Focus on increasing their session duration
The more time a person spends on your site and engages with your content, the more likely they are to convert.
So, a lot of your effort must be around maximizing visitors’ session duration.
One of the simplest ways to do this is to create long-form content that covers the topic in-depth and has many resources.
Second, you want to ace your internal link building game. In your articles, include links to different posts that help navigate visitors to different pages on your site.
This will increase their engagement with your brand. And the more they discover your brand, the more they will connect. This opens the opportunities of them giving you their email addresses.
4.Keep your opt-in form up and front
You want your sign-up form to be in front of the visitors; meaning, if they want to subscribe, they shouldn’t have to search for the form.
In addition, any landing page should have at least two opt-in forms that remind people exactly what you want them to do.
Further, the form itself should be appealing enough. It should look attractive and catch the attention easily.
5.Have a killer lead magnet
In exchange for their email address, people want something from you. They won’t subscribe to you for no substantial reason.
This is why you need a killer lead magnet or value proposition that compels visitors to give you their email address. Here are a few tips:
Make sure whatever you’re offering in return is relevant and valuable.
Have multiple lead magnets.
It could be anything that suits your business – from eBook to personalized report.
Ensure the copy/line in the opt-in form describes your value proposition compellingly.
Getting websites visitors’ email addresses is only a very small part of the large victory you’re working for. So, once you’re successfully past this stage, move on to the next one. After you have their email address, send them automated emails.
Make sure you’re signed up to the best email marketing service for business that allows flexible segmentation and powerful automation – an email marketing solution that offers you robust and best bulk email service.
Keep the subscribers engaged and funnel them down to the sales stage through effective (and timely) communication.